British Columbia’s Green Plan: Nobody said putting sustainability first would be easy

How long have developed countries been practising the Market First model of economic development?

Whether it’s 50 years or since WWll or over a century I’d say we’ve been driving the economy in the wrong direction too quickly too long.

According to The Little Green Handbook (TLGH):

“We have reached a stage in human development when economic growth based on the current unsustainable exploitation of natural resources cannot be greeted with enthusiasm. Our combined ecological footprint is greater than global ecological capacity.”

Some governments e.g. British Columbia’s, will attempt a new approach, fail in many ways, get skewered for their efforts, likely learn a few lessons, thus allowing observers to learn a few things along the way too.

And eventually some governments will get the Sustainability First model of economic development right.


It’s important they do.

“Until we repair the damage to the environment and increase ecological capacity, the only way to lessen the harmful impact of global development is for richer countries to reduce their consumption.” TLGH

How long have developed countries been practising the Sustainable First model of economic development?

Not long enough at this point in history.