Torontonians drop ball on Coors beer campaign

Instead of sitting around being miffed about a B.C. billboard campaign [“Coors Light is colder than people from Toronto”], and lighting up the Molson PR Dept.’s switchboard [“That is just so inappropriate, Sir”], the people and city of Toronto should quickly laugh it off.

The billboard ad is a visual version of ‘pull my finger, dude.’

Kinda funny in a light-hearted, sophomoric way, eh. But nothing to write home about. Or pick up a phone about.


[Toronto City Hall: courtesy photo link]

Toronto, here’s what you should do - all in the name of boosting your great city and some homegrown beers that actually taste like beer.

Run a few billboard ads of your own. May I suggest:

“Come to Toronto, try a Mill St. Stock Ale. You can actually taste it. That other beer tastes like water.”


[“Cold water on the left, warm on the right”: courtesy photo link]

“What do Toronto and Mill St. Tankhouse Ale have in common? More flavour in their little finger than that other beer has in a month of Sundays.”

“Want flavour and excitement? Come to Toronto. Sample the wares from any of its top-quality mini-breweries. Want bland? Try that other beer.”

Come on, Toronto. Time to have a bit of fun.

***

Any other fine beers from the Toronto area come to mind?

Any billboard ads?

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